Cheryl King is the original founder of Corporate Impressions, establishing the company in 2003 after entering the promotional products industry in 2000. With strong professional relationships and deep roots in the Las Vegas community, Cheryl quickly recognized an opportunity to build a company grounded in service, trust, and long-term partnerships.
She grew Corporate Impressions by working closely with major casinos and local businesses, delivering high-quality promotional solutions and exceptional customer service. Over the years, Cheryl cultivated lasting relationships with manufacturers and suppliers—many of which span decades—and built a reputation for reliability, creativity, and integrity within the industry.
After many successful years leading the company, Cheryl transitioned into semi-retirement, proudly passing Corporate Impressions to her daughter, Kelsey Decker. She finds great fulfillment in watching the next generation expand the business, grow the client portfolio, and continue the legacy of meaningful relationships that Corporate Impressions was built upon.
While enjoying semi-retirement—traveling, spending time with her grandchildren, and embracing life to the fullest—Cheryl remains actively involved behind the scenes. She continues to support the company by offering creative insight, assisting with product sourcing, and maintaining strong connections with trusted manufacturers, ensuring the same level of excellence is passed on to every client.